Many people mistakenly believe that custom fitting is only appropriate for highly skilled golfers.


In fact, just the opposite is true.

Clubfitting Process

The professional clubfitter will first measure a couple of your physical attributes, typically the wrist-to-floor length of your left arm and the size of your left hand from major wrist crease to the tip of your middle finger, if you are right handed.


He will measure some of your existing club’s specs so they can be compared to the test clubs you will be hitting during the range portion of the session. He will also survey your entire bag to determine your existing set make-up.


You will then be interviewed to determine what areas of game improvement are most important to you. In other words, what is the outcome you hope to achieve from the fitting process. Do you want more distance, better accuracy, higher or lower trajectory, more consistency, softer or firmer feel, or as much as you can get of all of the above?


In my interviews I always want to know which club by type is your favorite – wood, hybrid or iron – and which club you have the most confidence in, which is usually the one you can strike the best. Finding that club is a big step toward discovering the combination of specifications that fit you best at the time of the fitting session. That is why you can hit it well and is therefore, your “favorite!”


Next you will move to the range so we can analyze your swing characteristics using your existing clubs and a number of test clubs with different specs. During this process your swing will be measured with launch monitors, doppler radar, and video camera. The following is some of the data that will be measured:

  • Launch Angle
  • Carry Distance
  • Total Distance
  • Ball Speed
  • Ball Spin Rate
  • Swing Speed
  • Swing Tempo
  • Angle of Attack
  • Angle of Descent
  • Ball Impact Location on Face
  • Power Transfer Ratio/ Smash Factor
  • Ball Flight and Direction
  • Should Grouping



As various spec combinations are tried and measured, we will be looking for improvement in the measured data and your feed back as to feel and improved confidence with a club. Frequently, we will leave the range session with a test club that has been adjusted until you now have a new “favorite” club and it becomes the prototype to which all the other clubs are built.


At the conclusion of the range session, all the data gathered, along with your input, will be analyzed and a set of recommendations will be made for the 12 club head specs, 5 shaft profile characteristics, 2 grip specs, the 3 assembled club measurements, and the all-important set make-up. I typically take a day to study the data, perform shaft optimization and “what if” scenarios with specialized software, and double check availability of certain heads and shafts. I do this to make sure the recommendations are fully developed and appropriate to your size, strength, athletic ability, skill level and individual swing characteristics. The final recommendation will detail all the specs, the reasons for the selections, and the total cost to produce the clubs included in the customized set make-up.


If you approve of the recommendations, I require a 65% down payment before I order the components. Keep in mind that I have no inventory and special order components customized for your benefit, therefore, the sale is final. However, your satisfaction is guaranteed. If the new clubs do not perform better than the ones replaced, I will re-work them at no cost to you until we meet the fitting goals.


I encourage all my golfers to get several range sessions and several rounds of golf in with the new clubs before we make adjustments. This will provide shot tendency data and allow us to zero in on appropriate specification changes if they are necessary.